Atlanta United have a new sleeve sponsor, with the club announcing Tuesday that Georgia's largest healthcare provider Piedmont Healthcare will now have a home on the 2018 MLS Cup winners' jersey. They’ll also become the kit sponsor for Atlanta United 2, the Five Stripes’ reserve team that competes in the USL Championship.
Previously, Piedmont Healthcare was the official adult healthcare partner of both teams, and provided a chief medical officer for each squad. In that role, the individuals oversaw and provided medical care to all the club’s professional players.
“Piedmont Healthcare is an industry leader with a strong record on quality and safety, and we’re thrilled to expand our successful partnership,” Atlanta United president Darren Eales said. “Innovating continuously is a core value at the Blank Family of Businesses and we’re excited that we’ll become only the second MLS team to utilize the sleeve sponsor.”
The partnership also sees Piedmont Healthcare become the presenting sponsor of all Atlanta United local TV broadcasts on FOX Sports South, FOX Sports Southeast and the FOX Sports Go app. They’ll also receive increased exposure on in-stadium assets, on local television and radio broadcasts, as well as integration into Atlanta's social media platforms.
“Piedmont Healthcare is proud to be Atlanta United’s official adult healthcare sponsor,” said Kevin Brown, President and CEO of, Piedmont Healthcare. “We are expanding our offerings in orthopedics and this sponsorship is a great way to showcase those services. Our commitment to delivering high-quality clinical care and a one-of-a-kind experience that always puts patients first, just as we have done for our community for nearly 115 years, is a game-winning combination.”
In October 2018, MLS approved the sale of sponsored sleeve patches on team uniforms, starting for the 2020 season. LAFC were the first to utilize the initiative, with Target now emblazoned on the sleeve of their iconic black and gold jerseys.
With over 750 locations and 11 hospitals, Piedmont treats more than 2.5 million patients annually and serves communities in which 70 percent of Georgia’s population resides.