MLS jerseys will have a new look beginning with the 2020 season.
The league announced on Wednesday the approval of sponsored sleeve patch sales on team uniforms. In addition to the sponsor on the front of a jersey, clubs will be able to place a second sponsor on the right sleeve of the game jersey.
The size of the sponsored sleeve patch will replace and be roughly the same size as the existing MLS logo on the right jersey sleeve, which is roughly 2.5 by 2.5 inches.
The new initiative is a four-year pilot program, and available only to those clubs that have already secured a primary jersey sponsor.
“The sleeve patch is a premium opportunity for brands to be connected with our League and clubs in mutually beneficial ways,” said Gary Stevenson, president and managing director, MLS Business Ventures. “As our League continues to expand, and with more fans in the U.S. and Canada viewing our matches, attending our games, and engaging on social media, the visibility of the sleeve patches will be substantial."