The Houston Dynamo's home will now be known simply as BBVA Stadium, the club and the stadium's namesake sponsor announced on Thursday.
BBVA, the Houston Dynamo and Houston Dash, and key city leaders gathered at the newly-renamed stadium to unveil new signage in a ceremonial press conference, marking a new beginning for an East End neighborhood staple.
The new name is part of BBVA’s ongoing brand unification worldwide.
More than 75 attendees were on-hand to witness the stadium’s name unveiling, which BBVA USA president and CEO Javier Rodriguez Soler led with a countdown from a press conference podium in the stadium’s Audi Sport Club.
In addition to the unveiling, Rodriguez Soler also announced the First Annual BBVA Classic, which will feature the Dynamo and Mexican powerhouse Club América from Liga BBVA. The match will be held on Wednesday, July 24 at 7:30 ppm CT as part of the new Leagues Cup tournament between Major League Soccer and Liga BBVA.
A portion of the proceeds from the game will benefit the Tejano Center for Community Concerns, a neighborhood resource center for families across Houston. The center, originally founded in East End in 1992, strives to develop education, social, health and community institutions that empower families to transform their lives.