When contacted by MLSsoccer.com, the Dynamo provided the same statement given to The Athletic by the club's chief marketing officer Katie Scallan, who said that the club would continue to explore ways to better connect with the local community.
“From a marketing standpoint, we are always looking for ways to innovate our brand and connect with our fans,” she said. “One way we can do that is by doing a better job of representing the Houston community and tapping into the culture of our city.”
After back-to-back years of failing to make the Audi MLS Cup Playoffs, the Dynamo are currently riding high under first-year coach Tab Ramos. Following three straight victories, Houston currently occupy a playoff spot in the Western Conference.
If the changes do take place, the Dynamo will have several examples of MLS rebrands to take inspiration from. Most recently, this past offseason, the Chicago Fire unveiled a new team crest as they embraced a new era with a return to Soldier Field.