NEW YORK, N.Y. – (Tuesday, Feb. 12, 2019) – Major League Soccer and Kellogg’s announced today a multi-year partnership extension running through 2020. As part of the agreement, Cheez-It® and Pringles® will remain the league’s official snacks, Eggo® will be given the designation as the official waffle, and Kellogg’s will become a core partner of eMLS – MLS’ competitive EA SPORTS™ FIFA 19 league.
Dedicated to bringing fans bold snacking experiences and essential game-time food options, Cheez-It® and Pringles® will become presenting partners of the eMLS Player Lounge and the presenting partners of the 2019 eMLS Player Profiles, a digital series highlighting competitor’s personal stories.
“We are proud to collaborate with Kellogg’s storied brands to deliver fun and engaging experiences for our ever-increasing fan base,” said Jen Cramer, Senior Vice President of Partnership Marketing. “MLS thanks Kellogg’s for their continued belief in our efforts to advance the game of soccer. We look forward to working with this historic American company for many years to come.”
The wide-ranging partnership also features digital, video and content brand integration, in-stadium exposure, on-site activation at events, and a new sweepstakes** where lucky fans have a chance to win a trip for two to the 2019 MLS All-Star Week in Orlando, along with other prizes.
“Kellogg is delighted to continue our partnership with MLS to bring soccer fans of all ages exclusive and unique experiences throughout the season,” said Zion Doran, Senior Director of North American Promotions, Kellogg. “As MLS viewership and engagement rises in record numbers, our sponsorship gives Kellogg’s and our retail partners a unique opportunity to reach the diverse Hispanic, Gen Z and Millennial audiences through their passions – soccer and gaming – with unique experiences.”
For more information on MLS and Kellogg’s, visit mlssoccer.com.
ABOUT MAJOR LEAGUE SOCCER
Headquartered in New York City, Major League Soccer features 27 clubs throughout the United States and Canada, including future expansion teams in Nashville, Miami and Austin. The League plans to have 28 clubs in the coming years. For more information about MLS, visit www.MLSsoccer.com.
ABOUT KELLOGG COMPANY
At Kellogg Company (NYSE: K), we strive to enrich and delight the world through foods and brands that matter. Our beloved brands include Pringles®, Cheez-It®, Keebler®, Special K®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Eggo®, Mini-Wheats®, Kashi®, RXBAR® and more. Net sales in 2018 were approximately $13.5 billion, comprised principally of snacks and convenience foods like cereal and frozen foods. Kellogg brands are beloved in markets around the world. We are also a company with Heart & Soul, committed to creating three billion Better Days by the end of 2025 through our Breakfasts for Better Days global purpose platform. Visit www.KelloggCompany.com or www.OpenforBreakfast.com.
**KELLOGG’S™ - MAJOR LEAGUE SOCCER INSTANT WIN GAME
ABBREVIATED RULES. NO PURCHASE NECESSARY. MUST BE 18 OR OLDER TO PLAY. For free game piece (while supplies last) and complete Official Rules, send a self-addressed stamped envelope to: Kellogg’s™ - Major League Soccer Instant Win Game, P.O. Box 7694, Kalamazoo, MI 49003-7694. VT residents may omit return postage. Requests must be postmarked by 7/31/19 and received by 8/7/19. Open to legal residents of the fifty (50) United States, District of Columbia and Puerto Rico who are 18 years of age or older. Odds: Grand Prize 1:4,200,000 / First Prize 1:10,500. If your specially-marked package does not contain a winning game piece/message, or you do not receive a winning game piece by completing the alternate means of entry described above, you are not eligible for a prize. Subject to complete Official Rules. Void where prohibited. Sponsor: Kellogg Company, One Kellogg Square, Battle Creek, MI 49016. ®,™, © 2019 Kellogg NA Co.