As part of the Philadelphia Union’s partnership with Levi’s, Union fans can customize Levi’s trucker jackets and chambray shirts at the Union Shop with Union executive patches and heat transfers to enable fans to personalize each Levi’s piece.
In addition to the standard set of Union-branded logos, fans can select from limited edition patches for special events, including Pride Month, as well as St. Patrick’s Day, Military Appreciation Day and rivalry matches.
In February, the Union became just one of three clubs around the world — joining French powerhouse Paris Saint-Germain and Germany’s St. Pauli — to engage in a unique partnership with Levi’s, which became the “Proud Style Partner” of the Union.
Levi’s was also presented partner of the 2018 Union Kit Launch Party, held in February at Talen Energy Stadium.
“As we aim to redefine the Union brand, Levi’s stood out as the perfect partner to help bring our unique fashion and style to life,” said Doug Vosik, the Union’s vice president of marketing. “Since our brand evolution started in 2017, we’ve strived to create a unique, indie, edgy brand in Philadelphia. Being recognized by Levi’s through this partnership demonstrates that something very unique and special is happening at the Philadelphia Union. We’re proud to be one of Levi’s® very select partners in the soccer community, alongside PSG and FC St. Pauli.”
