MLS Heineken® Rivalry Week to showcase biggest MLS rivalries

MLS Heineken® Rivalry Week to showcase biggest MLS rivalries over the air, overseas, and on social media 
Third annual program features first-ever international viewing party as deep-seated rivalries air
on network television and Facebook Live
NEW YORK/WHITE PLAINS, N.Y.
(June 19, 2017)
– Major League Soccer and high end beer brand Heineken® celebrate the third annual MLS Heineken® Rivalry Week program with two thrilling installments of the League’s most heated and historic matchups airing on ESPN, the FOX Broadcast Network, Univision and Facebook Live. Highlighted with away market viewing parties, and for the first time a viewing party in London, the featured first slate of games spans from June 23-25 and culminates with an iconic Heineken® Rivalry Week Edición Especial on July 1. The second installment takes place August 23-27, marking the final 2017 regular season meetings between the rival clubs.
From showcasing signature rivalry matchups to creating memorable drinking occasions at both MLS stadiums and Heineken account pubs, Heineken® Rivalry Week extends MLS’ seasonal campaign by asking fans, “Where do you stand?”
Thriving Rivalries Embrace Time-Honored Traditions
Complete with the California Clásico, New York Derby, Texas Derby, and a legendary Cascadia Cup clash for the first installment, the Heineken® Rivalry Week stage will be set with MLS Matchday Live providing expert analysis and live stadium look-ins heading into the most electrifying of MLS environments. The second installment, featuring a 401 Derby, will showcase the first meeting between two Canadian rivals since the 2016 Eastern Conference Championship.
Heineken® Rivalry Week: June 23-25; July 1

Heineken® Rivalry Week: August 23-27

International and Domestic Viewing Parties
As part of the League’s continued focus to engage with fans around the world through expanded global media partnerships, MLS will host the first-ever Heineken® Rivalry Week international viewing party on June 24 in London at The Pilgrim of Kennington (247 Kennington Lane, London). The event will feature the New York Red Bulls vs. New York City FC live on Sky Sports, MLS’ broadcast partner in the United Kingdom.  In addition to a special appearance from former NYCFC and Premier League player Frank Lampard, fans in London will be offered discounted Heineken beer pricing, exclusive MLS merchandise, and prizes. Complete registration and event details for this viewing party can be found
here
.
Domestically, MLS and Heineken will create authentic game-watching experiences in four away markets, including a Red-versus-Blue marquee event featuring giveaways and exclusive sweepstakes at Studio Square NYC (Queens, NY) during the New York-New York showdown on June 24.
Away Team Viewing Parties for June 23-25 and the July 1 Edición Especial
*Note: Time and location are subject to change.
June 23: Houston Dynamo vs. FC Dallas
 7:30 – 10:30 p.m. CT
            Henderson Tap House
2          323 N Henderson Ave Suite 101-102
            Dallas, TX 75206
June 24: New York Red Bulls vs. NYCFC
12:30 – 4:30 p.m. ET
Studio Square NYC
35-33 36th St,
Long Island City, NY 11101
June 25: Portland Timbers vs Seattle Sounders
12:30 – 4:30 p.m. PT
Doyle’s Public House
208 St Helens Ave
Tacoma, WA 98402
July 1: San Jose Earthquakes vs. LA Galaxy
6:30 – 9:30 p.m. PT
Location: TBD (Los Angeles)
The second installment will feature viewing parties in Houston, New York City, San Jose, and Portland, Ore.
MLS Digital and Social Fan Engagement
A wealth of video content during Heineken® Rivalry Week will highlight the MLSsoccer.com digital fan experience with MLS INSIDER segments released in collaboration with ESPN, and a special edition of “The Movement,” the League’s signature video series exploring the growing soccer culture in North America. Additional video content will include a rivalry-centric “Fan vs. Player” series, and enhanced sizzle reels with highlights from past rivalry games. Additionally, expanded coverage of MLS rivalry histories, team storylines with accompanying features, commentary, news, and aggregated fan banter will provide MLS fans with comprehensive content on MLSsoccer.com all week long.
Fans can join the conversation on social media using #RivalryWeek, the official Heineken Rivalry Week hashtag, as they await the highly anticipated return of the live look-in cam, which in conjunction with FOX Sports, will broadcast select game moments, corner kicks, and in-game action via social media during the New York Red Bulls vs. NYCFC game.
For more information on Heineken's involvement with soccer, follow along on Twitter,

, visit the Heineken Facebook page, 
facebook.com/Heineken
, and check out the official MLS Heineken Rivalry Week website at 
Heineken.com/soccer
.     
About HEINEKEN USA


HEINEKEN USA Inc., the nation's leading upscale beer importer, is a subsidiary of HEINEKEN NV, the world's most international brewer. Core brands imported into the U.S. are Heineken
^®
, the world's most international premium beer brand, the Dos Equis franchise, the Tecate franchise and Strongbow Hard Apple Ciders. HEINEKEN USA also imports Amstel Light, Newcastle Brown Ale, Indio, Carta Blanca and Bohemia brands. For the latest information on our company and brands, follow us on Twitter 
@HeinekenUSACorp
, or visit 
HEINEKENUSA.com
.
About Major League Soccer
Headquartered in New York City, Major League Soccer features 22 clubs throughout the United States and Canada. For more information about MLS, visit
www.MLSsoccer.com
.