Could CONCACAF be in line for a brand revamp, maybe even a new name?
That's a possibility, according to federation president Victor Montagliani, in comments reported by Reuters on Wednesday.
"We're going to go through an exhaustive process in terms of both brand, just the logo itself, and if you are going to look at the logo you might as well look at the name as well," Montagliani said.
Montagliani became president of the governing body for North American soccer earlier this year after serving as Canadian Soccer Association president.
The Canadian was elected in part with a mandate to help CONCACAF continue to reform after corruption scandals had plagued the reigns of multiple past presidents of the confederation.
"Obviously there has been some toxic waste there," he added. "But it's more looking forward..."
Montagliani did not offer a possible new name for the confederation in his comments.
