SECAUCUS, NJ-
Red Bull New York today announced that it has selected Audience View Ticketing as its integrated ticketing and CRM solution for the Red Bulls and Red Bull Arena.
"We are excited about our association with AudienceView Ticketing" said Red Bull New York Managing Director Erik Stover. "AudienceView's technology and experience with large venues and professional sports clubs in both North America and the UK made them the logical choice for our organization as it will provide the best fan ticketing experience possible. The technology will allow us to control our ticketing process and improve the way we interact with our customers. Most importantly, we can now decrease the costs associated with ticket purchases prevalent in the marketplace."
AudienceView was selected by Red Bull New York as the ticketing partner based on its web-based technology featuring a completely Red Bulls-branded user interface, its built-in CRM, merchandise sales capabilities, and membership functionality. AudienceView currently powers several other high-profile sports organizations including the Toronto Blue Jays (Major League Baseball), the University of Minnesota Golden Gophers Athletics (NCAA) and the Football Association, located in Wembley Stadium in London, England. Red Bull New York will take full advantage of AudienceView's unique customer relationship management and business intelligence capabilities to cultivate long-term relationships with its season ticket holders and other loyal fans.
"We are pleased that the Red Bulls recognized the value of having complete control of their ticketing operations and recognized us as the best partner to do so," said AudienceView Ticketing CEO Kevin Kimsa. "This involvement with MLS in New York further extends our expertise in creating rich services for the most popular sport in the world. Red Bull Arena will truly be a showplace for our technology as it sets a new standard for sporting venues."
About AudienceView Ticketing: AudienceView provides a fully integrated, web-based ticketing, CRM and fundraising solution to more than 120 sports, arts, entertainment and non-traditional ticketing organizations worldwide. Supporting both in-house and hosted ticketing models, AudienceView's white-label solution offers the ability to create unlimited online brands, control your venue and event data, access real-time business data and interact directly with your customers. AudienceView's leading-edge solution opens the door to superior venue management, an enhanced customer experience and ultimately, increased revenue.
