Continental Tire announced on Friday they have extended their agreement to continue as an official partner and the official tire of MLS in the United States and Canada. In addition, Continental Tire will continue as an official partner and official tire of US Soccer.
The partnership also makes Continental Tire the official tire partners of all 22 MLS clubs, and the multi-year agreement makes Continental one of the longest-tenured MLS partners.
Continental Tire’s partnership with MLS is a multichannel approach with brand integration across broadcast, digital, video, content, in-stadium exposure and on-site activation at key MLS events.
Continental Tire will introduce an array of new content in 2017, including the debut of two new TV spots featuring soccer legend Alexi Lalas. Titled “Uninterrupted” and “Supporters,” these spots reflect the passion that Continental and the fans share for the beautiful game and will roll out as part of MLS’s Opening Weekend.
In conjunction with The Original Winger, Continental will also release a 10-part video series focusing on players and what they do off the pitch. “Predictions” and “Welcome to MLS” can be seen now across multiple social media channels.
“Continental Tire is proud to extend our relationship with MLS and U.S. Soccer,” said Travis Roffler, director of marketing for Continental Tire. “The enthusiasm for soccer in the U.S. continues to grow and we’re excited to be a part it. Our partnership has produced exceptional results so far and we look forward to continuing our commitment to the great sport of soccer and the loyal fans by helping to enhance the fans experience across multiple platforms in innovative ways.”
