The Philadelphia Union's jersey may change over the next five years, but the jersey front sponsor won't.
The MLS club announced on Wednesday that it has extended its partnership with Bimbo Bakeries, which has appeared on Union shirts since the 2011 season. A report in the Philadelphia Business Journal pegged the deal at $11 million over five years.
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In addition to the jersey front sponsorship, one of the stated initiatives of the new phase of the partnership is a continued focused on youth soccer, including on a national level, as well as additional grassroots programs.
Pennsylvania-based Bimbo Bakeries is the US offshoot of Mexico's Grupo Bimbo and it operates more than 60 bakeries in the USA under a variety of household brands.
The Union is one of eight pro soccer teams that don the Bimbo brand, according to the club statement. Chivas Guadalajara (Mexico), Monterrey (Mexico), Club America (Mexico), Saprissa (Costa Rica), Isidro Metapan (El Salvador), San Francisco (Panama) and the Rochester Rhinos (USA) are the others.