DALLAS - Frisco Soccer & Entertainment Center (FSEC) President and General Manager Greg Elliott announced today that Chevrolet has become a Signature Partner of FSEC and a major marketing and promotional partner of the North Texas State Soccer Association (NTSSA).
"Being associated with an industry leader like Chevrolet is a major plus for our organization," said Elliott. "We are pleased to announce this promotional partnership and look forward to reaching our like audiences with Chevrolet."
The north end of the stadium will be named the Chevy Plaza where Chevrolet will display vehicles from their exciting product lineup. In addition Chevrolet will partner with FSEC in bringing an annual international soccer match to the stadium. As part of this overall partnership, Chevrolet will also receive other marketing and promotional opportunities such as ride n' drive weekend events at the facility, title sponsorship of a youth soccer tournament, branding throughout the stadium and soccer park, and various media elements.
"The Frisco Soccer and Entertainment Center is a unique opportunity for us to reach our markets in this community," said Ken Dillon, North Texas Chevrolet Dealers spokesperson. "Chevrolet and its dealers are thrilled to be a Signature Partner not only with the soccer center but are also pleased to have the ability to reach deep into the communities through NTSSA. This is a win for us all the way around."
Working closely with NTSSA, the two entities have jointly developed the North Texas Chevy Soccer Tour, which will travel to numerous North Texas soccer fields, as well as other community events, throughout the year. This unique initiative is designed to help promote the sport of soccer, drive traffic to all north Texas Chevrolet dealerships, develop more awareness for NTSSA and its members, and create special benefits for each community which will feature interactive soccer elements, games, music, prizes, Chevrolet vehicle displays and more.
"The North Texas Chevy Soccer Tour is a very special milestone in our longstanding relationship with Chevrolet and the North Texas Chevy Dealers," said NTSSA President John Sutter. "The Tour will afford both Chevy and NTSSA the opportunity to travel across the North Texas area reaching out to NTSSA members and local communities to actively promote all levels of soccer and build awareness of local Chevy dealers."
North Texas Soccer is the largest joint youth and adult soccer association in the United States, representing 145,000 youth players, 24,000 adult players, 40,000 indoor players, 25,000 coaches, 6,600 referees, and over 1,300 administrators. Including member spouses and parents, the North Texas Soccer family is estimated to be at least 500,000 strong.
Chevrolet becomes the fourth Signature Partner of FSEC. Other previously announced Signature Partners include Dr Pepper, Texans Credit Union and Baylor Health Care System.
General Motors Corp. (NYSE: GM), the world's largest automaker, has been the global industry sales leader since 1931. Founded in 1908, GM today employs about 324,000 people around the world. It has manufacturing operations in 32 countries and its vehicles are sold in 200 countries. In 2004, GM sold nearly 9 million cars and trucks globally, up 4 percent and the second-highest total in the company's history. GM's global headquarters are at the GM Renaissance Center in Detroit. More information on GM can be found at www.gm.com.
