SECAUCUS, NJ -- Red Bull New York announced that it has entered into a partnership with Global Interface Consulting Group (GIG), a U.S.-based sports [consulting/customer service] firm, to assist in preparation for the opening of Red Bull Arena. Red Bull Arena, currently under construction in Harrison, New Jersey, will be the preeminent soccer-specific facility in North America when it is scheduled to open in 2009. GIG is a Florida-based company that specializes in developing and implementing customer service brand integration strategies with venues/events globally.
"Our goal with hiring GIG was to create the best possible customer service experience at Red Bull Arena." said Erik Stover, Red Bull New York Managing Director. "Over the next year GIG will work to identify our current strengths and weaknesses and then implement a plan that will deliver a truly unique in stadium experience."
"Red Bull is a visionary Brand integration Company which looks to the sport and entertainment industries to provide a unique product platform for its new and existing markets," said Dr. Kathleen Davis, Chief Executive Officer for GIG. "Red Bull Arena will provide an unmatched opportunity for fans to experience total "immersion" in the New York Red Bull fan experience. Providing fantastic fan service and entertainment experiences are natural extensions of the Red Bull Corporate vision."
As Red Bull Arena prepares to open, GIG will be working closely with RBNY on service strategies, including guest assessment, focus groups and fan surveys. In addition, GIG will be involved in the creation and implementation of a unifying operational training program to ensure that the Red Bull brand is accurately represented across all levels of operations.
About the Red Bull New York: Red Bull New York is one of 14 teams that comprise the top-flight professional soccer league in the United States - Major League Soccer. On the field, the team is led by former Premiership striker Juan Pablo Angel, a finalist for the 2007 League's Most Valuable Player award. In addition, construction is underway on Red Bull Arena, a state-of-the-art soccer-specific facility in Harrison, New Jersey, scheduled to open in 2009. Red Bull New York is also constructing a permanent, state-of-the-art training facility in Hanover, New Jersey. Red Bull New York is owned by Red Bull GmbH, an Austrian company that produces the worlds leading energy drink.
About GIG Consulting: The Global Interface Consulting Group (GIG) has worked with many of the top events and leagues in North America including the NFL and Super Bowl, the NBA and major colleges and universities. Several of the managing partners for GIG have also contributed to Red Bull Air Race World Tour (Abu Dhabi, San Diego, Detroit, London and the upcoming stop in Perth Australia) market analysis/economic impact work with Red Bull Corporate Headquarters in Salzburg, Austria.
