MLS AND TWITTER AGREE TO THREE-YEAR CONTENT AGREEMENT
Twitter to stream 24 live matches in 2018 in English in the U.S. via @UnivisionSports
NEW YORK (March 9, 2018) – Major League Soccer announced today a comprehensive three-year deal with Twitter to provide MLS fans with a broad slate of weekly programming including live matches, highlights and features.
MLS will provide Twitter with a package of live, on-demand content each week allowing MLS fans nationwide to follow their favorite teams and players via MLS’ Twitter handles, @MLS and @FutbolMLS. Twitter and MLS will also collaborate on innovative executions to support MLS Big Events during the season.
Additionally, beginning this weekend live matches, produced in Miami, will be available in English in the U.S. on Twitter via @UnivisionSports and @MLS. The first MLS match to be streamed on Twitter will feature Real Salt Lake hosting expansion club Los Angeles Football Club (LAFC) this Saturday, March 10 at 3:30 p.m. ET. Click here to view the schedule of MLS games that will be streamed on Twitter.
“MLS constantly strives to connect with fans in new and innovative ways,” said Chris Schlosser, SVP Media, MLS. “Our fans are the youngest and most socially engaged in pro sports, which is why we are excited to partner with Twitter to feature live matches on their platform.”
"We are excited to collaborate with Major League Soccer to bring live soccer matches and video highlights to Twitter," said Kay Madati, VP and Global Head of Content Partnerships, Twitter. "Passionate MLS fans will now have live match day action alongside real-time commentary from experts and fellow fans all in one place on Twitter."
Over the last several years, MLS and Twitter have worked together creating unique content around Big Events including the MLS All-Star Game presented by Target, Heineken Rivalry Week, Decision Day presented by AT&T, and MLS Cup. Twitter will offer advertising packages for the content to be made available to sponsors.
About Major League Soccer
Headquartered in New York City, Major League Soccer features 23 clubs throughout the United States and Canada. For more information about MLS, visit www.MLSsoccer.com.
About Twitter (NYSE: TWTR)
Twitter is what’s happening in the world and what people are talking about right now. From breaking news and entertainment to sports, politics, and everyday interests, see every side of the story. Join the open conversation. Watch live streaming events. Available in more than 40 languages around the world, the service can be accessed via twitter.com, an array of mobile devices, and SMS. For more information, please visit about.twitter.com, follow @Twitter, and download both the Twitter and Periscope apps at twitter.com/download and periscope.tv.