Quaker signs on as Fire jersey sponsor

Fire team with Quaker Oats on new jersey design

The Chicago Fire finally have a new jersey sponsor, announcing on Tuesday that Chicago-based Quaker Oats will put its logo on the front of the team’s shirts in 2012.

The new partnership brings major changes to both the home and away jerseys. The home shirt will still be primarily red, though the new version will switch the color of the front stripe from white to navy blue and will feature a new navy collar.

The new away jersey is completely different than the previous version, switching colors from white to dark blue and adding thin, Chicago flag-themed horizontal stripes across the length of the shirt.

“It’s an honor to partner with a trusted Chicago-based brand like Quaker Oats that shares the same sense of community as the Chicago Fire,” Fire owner Andrew Hauptman said in a statement. “Our players are incredibly proud to don the Quaker name as they hit the field during the 2012 season.”

The Fire didn’t have a jersey sponsor in 2011. Electronics store Best Buy was the team’s uniform sponsor from 2008 to 2010.


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