July 1, 2020
- Types of Information We Collect
- How We Collect Your Information
- How We Use Your Information
- How We May Share Your Information
- Communication Services and Community Features
- Third-Party Advertising
- All Users: Your Choices and Controls
- California Residents: California Privacy Rights
- Your Additional Rights in the European Economic Area
- Security Practices
- Links to Other Services
- Additional Information
- Children’s Data
- Contact Us
1. Types of Information We Collect
When you interact with us through the Services, we collect the information you provide, usage information, and information about your device. We also collect information about you from other sources like service providers, and optional programs in which you participate, which we may combine with other information we have about you. Here are the types of information we collect about you:
(A) Personal Information
- Personal Identifiers, including your first and last name, birthdate, age, gender, username, and social security number.
- Contact Information, including your email address, phone number, and home address.
- Biographical Information, including your level of education and professional background.
- Financial Information, including your credit card number and purchasing history.
(B) Device Identifiable Information
We may collect information that may not reasonably identify you or a household personally, but is linked to your computer or device ("Device Identifiable Information"). We collect Device Identifiable Information from you in the normal course of providing the Services. When you visit our Websites to browse, read, or download information, we automatically collect information about your computer that your browser sends, such as your IP address, browser type and language, access times, pages visited, and referring website addresses. We may use Device Identifiable Information to analyze trends, help administer the Services, track the online movement of users, to learn about and determine how much time visitors spend on each page of the Websites, how visitors navigate throughout the Websites or use other Services, and to gather broad demographic information for aggregate use. We may also collect Device Identifiable Information through "cookies" or "web beacons" as explained below.
In addition, we may collect information about your mobile device such as the type and model, operating system (e.g. iOS or Android), carrier name, mobile browser (e.g. Chrome, Safari), applications using our Websites, and identifiers assigned to your device, such as its iOS Identifier for Advertising ("IDFA"), Android Advertising ID ("AAID"), or unique device identifier (a number uniquely given to your device by your device manufacturer), sometimes referred to as a mobile carrier ID.
We may also collect your location information, such as your zip code or the approximate geographic area provided by your Internet service provider ("ISP") or location positioning information provided by the location services and GPS features of your mobile device when location services have been enabled.
When aggregated or deidentified information, including Device Identifiable Information, is directly associated with Personal Information, such that the aggregated or deidentified information can be reasonably associated with a particular individual User or household, then this aggregated or deidentified information is treated as Personal Information.
2. How We Collect Your Information
(A) Cookies and Web Beacons
To help us serve you better, we may collect Device Identifiable Information from you through technologies such as "cookies" and "web beacons" (which are also called clear GIFs, pixel tags, or pixels) or by tracking internet protocol ("IP") addresses.
- "Cookies" are small data files that are stored by your web browser when you interact with a website. When you visit a webpage, the cookie sends back Device Identifiable Information.
- "Web beacons" are small graphic images (usually invisible) that can be embedded in content and ads on a webpage that track usage of the Websites and effectiveness of communication. These web beacons can then be used to recognize our cookies and to monitor certain user interactions with a website.
For more information on your choices regarding cookies, you can review the FTC’s guide to opting out of online tracking for computers and mobile devices. You can also see the "All Users: Your Choices and Controls" section below for ways to opt-out.
Your browser may offer you a "Do Not Track" option, which allows you to signal to operators of websites and web applications and services that you do not want them to track your online activities. The Websites and Services do not currently support Do Not Track requests.
(B) Other Direct Interactions with You
You give us your information in your direct interactions with us. We collect information you provide to us when you register accounts on our Websites and other Services; request tickets, newsletters, and other products, services, or information from us; respond to surveys; participate in sweepstakes or contests; or otherwise interact with us. This information includes Personal Identifiers, Contact Information, Biographical Information, Financial Information, and Device Identifiable Information, which you give us from time to time.
Except for IP addresses, we may match Device Identifiable Information with Personal Information that we may have from or about you, which would allow us to identify you. We may use this information to provide you with offers that are available where you physically are located.
(C) Social Media
When using the Services or when using certain third party social networking services (e.g., Facebook, Twitter) (each a "Social Network"), you may have the option to connect your Service information and activity with your Social Network information and activity. If you authorize such a connection, you permit us to share or publish information about your Service activity with that Social Network and its users, and to access certain of your Social Network information, as disclosed to you at the time you consent to the connection. Information we may share with a Social Network may include technical information about your Service activity, your Service comments, or the videos you watch on the Service. Information we may access about you, with your consent, from a Social Network may include, but is not limited to, your basic Social Network information, your location data, your list of contacts, friends or followers and certain information about your activities on the Social Network. If you permit a connection between a Social Network and a Service, we (and that Social Network) may be able to identify you and to associate information received pursuant to the connection with information we already have about you. For more information, please review the privacy disclosures and terms of your Social Network account, which govern how that account information is collected and shared with us.
(D) Other Third Party Sources
MLS may also receive other information from Service Providers in connection with the operation of our Services, including when you purchase our tickets or take our surveys through a third-party vendor. We may also receive information from Service Providers through marketing and demographic studies that we use to supplement Personal Information and deidentified information provided directly by you.
3. How We Use Your Information
For the Purpose Collected: If you provide Personal Information for a certain reason, we will use the Personal Information in connection with the reason for which it was provided. For instance, if you make an online purchase, we will use your credit card information to fulfill and process your purchases. Also, if you register or open an account on the Services, the Personal Information you provide may be used to maintain your account, provide you access to certain features of our Services, or offer you the benefits and privileges that typically come along with registration. These benefits may include access to and use of exclusive or personalized content or activities (such as message boards or digital ticket access), participation in special events and promotions (such as contests and sweepstakes), and delivery of food, beverages, and/or merchandise. As part of these activities, we may use your Personal Information to determine your eligibility, notify you whether you are a winner, and/or fulfill and deliver prizes and orders.
Support from Service Providers: In addition, Personal Information and Device Identifiable Information we collect may be used by us and by third-party service providers (as has been for the past twelve months), such as hosting providers, data management companies, address list hosting companies, e-mail service providers, analytics companies (e.g., Google Analytics), distribution companies, fulfillment companies, and payment processors (collectively, "Service Providers") for a variety of purposes, including to:
- contact you about the Websites and/or Services you have requested;
- provide you with Services or information you have requested, or products or services you have ordered or signed up for, such as newsletters;
- confirm or fulfill an order you have made;
- administer your participation in a contest, sweepstakes, promotion, survey, or voting poll;
- facilitate the operation, maintenance and improvement of the Services, our business operations, and internal record keeping;
- provide you with advertising that may be more relevant to you; and
Our Service Providers are given the information they need to perform their designated functions in connection with the Services, and we do not authorize them to use or disclose your Personal Information for their own marketing or other purposes.
Identity Verification and Security: We also may obtain information about you from other businesses to verify your identity so we can properly process your requests and prevent fraud. By accessing and using our Services, you agree that we may use your submitted and obtained Personal Information and Device Identifiable Information for such purposes and to maintain the security of the Services.
Product Improvement and Marketing: MLS may also use your Personal Identifiers, Contact Information, Biographical Information, Financial Information, Device Identifiable Information, and other information collected through the Services to:
- help us improve the content and functionality of the Services;
- better understand our users and their preferences;
- provide customer support;
- personalize experiences and product offerings on our Services; and
- tailor payment plan offerings.
MLS may also use this information to communicate with you regarding the Services and, to the extent permitted by law, to tell you about services we believe will be of interest to you.
Enforcement and Legal Obligations: MLS may use your Personal Information to enforce our Terms of Service, or investigate and prevent activities that may violate our policies or be illegal, and to respond to legal proceedings and obligations.
4. How We May Share Your Information
(A) Business Transfers
As we develop our business, we might sell or buy businesses or assets, such as the sale of all or most of MLS’ or a Member Club’s assets or equity to another company. In the event of a corporate sale, merger, reorganization, dissolution, or similar event in which a third party assumes control of all or part of our business, Personal Information may be part of the transferred assets or business.
(B) Sale of Personal Information
A "sale" of Personal Information under the California Consumer Privacy Act ("CCPA") is defined broadly to include the selling, renting, releasing, disclosing, disseminating, making available, transferring, or otherwise communicating the Personal Information of a consumer to another business or third party for anything of value.
In the last twelve months, MLS has provided some Personal Information, including Personal Identifiers and Contact Information, to some of its sponsors and partners (e.g., jersey sponsors and club operator affiliates) for the purpose of those sponsors and partners marketing products and services that may be of interest to our fans. We do not have actual knowledge that we have sold the Personal Information of consumers we know are less than 16 years of age.
If you are a California resident and would like to opt-out of the sale of your Personal Information to these sponsors and partners, please follow the instructions at Do Not Sell My Personal Information. We do not discriminate against you because you opt-out of the sale of your Personal Information. But, please note that if we are unable to provide your Personal Information to our sponsors or partners it may mean that you will not receive benefits provided to other consumers (e.g., sample products or services).
(C) Service Providers and Third Parties
We share Personal Information and Device Identifiable Information with Service Providers, as described above in "How We Use Your Information".
In addition to the information sharing described in Section (B) above, we may share with third parties aggregated demographic information collected on or through the Services for various purposes such as fan research and audience analysis. Aggregated demographic information does not include and is not linked to any Personal Information that can identify you or another individual person but we may use your IP Addresses to verify users' locations for various purposes, including blackout restrictions.
(D) User Referrals
Users may send information about our Member Clubs, our products, or the Services, to their friends and family members by using an "E-mail to Friend" or similar feature in the Services or in an e-mail that we have sent them. We do not further contact those individuals without their consent to do so.
(E) Third-Party Marketers
With your permission, we may share your Personal Information with our marketing partners and other third parties so that they may contact you directly regarding special promotions or offers (such as subscriptions to and promotions for goods and services, including, for example, through participation in a co-sponsored sweepstakes or contest). We are not responsible for how these third parties may use your Personal Information, and such uses are subject to their own policies. If you have consented to our sharing of your Personal Information with third parties for such third parties’ marketing purposes, you can change your mind at any time and may let us know by following the instructions in the "All Users: Your Choices and Controls" section below.
(F) Legal Requirements
We may also share Personal Information and Device Identifiable Information under the following circumstances:
- if required by law, such as by a court order, statute, regulation or rule, through legal process, or for law enforcement purposes;
- in the event of a bankruptcy, insolvency, reorganization, receivership or assignment for the benefit of our creditors;
- if we determine it necessary in connection with an investigation or in order to protect our legal rights; or
- in response to requests from federal, state, local or foreign law and civil enforcement agencies, such as a search warrant, subpoena or court order.
5. Communication Services and Community Features
(A) Chat Rooms, Forums, and Message Boards
The Services may make chat rooms, forums, blogs, message boards, and other community features and activities available to you and other users. If you post Personal Information online, it will be publicly available and you may receive unsolicited messages from other parties. We cannot ensure the security of any information you choose to make public in a chat room, forum, or message board. Also, we cannot ensure that parties who have access to such publicly available information will respect your privacy. Please exercise caution when deciding to disclose Personal Information in these areas. We reserve the right (but assume no obligation) to review and/or monitor any such community areas on the Services.
(B) Short Message Service
We may make available a service through which you can receive messages on your wireless device via short message service ("SMS Service"). You understand that your wireless carrier’s standard rates apply to these messages.
If you subscribe to one of our SMS Services, you may be required to register and provide Personal Information. We may also collect the date, time, and content of your messages in the course of your use of the SMS Service. We will use the information we obtain in connection with our SMS Service for the purpose of sending the SMS messages. If fees are charged to your wireless account invoice, we may provide your carrier with your applicable information to facilitate the transaction in connection therewith. Your wireless carrier and other service providers may also collect data about your wireless device usage, and their practices are governed by their own policies. We may also contact your carrier, which may access the content of your wireless account, for the purpose of identifying and resolving technical problems and/or Service-related complaints. We do not guarantee that your use of the SMS Service will be private or secure, and we are not liable to you for any lack of privacy or security you may experience. You are fully responsible for taking precautions and providing security measures best suited for your situation and intended use of the SMS Service. You may change your mind and unsubscribe to SMS Services at any time by following the instructions in the "All Users: Your Choices and Controls" section below.
6. Third-Party Advertising
7. All Users: Your Choices and Controls
You may opt-out of receiving ads from network advertisers by clicking the AdChoices icon on advertisements that are sent to you, visiting the opt-out pages on the NAI website and the DAA website. Opting out does not prevent you from seeing ads; it simply means that network advertisers will no longer collect data for the purpose of providing you targeted ads. The DAA and NAI opt-out tools are cookie-based. They signal network advertisers so that they do not collect data online or deliver specific ads targeting you, and only affect the Internet/web browser on the computer where the cookies are installed. These opt-out tools will only function if your browser is set to accept third-party cookies. If you delete an opt-out cookie or all your cookies from a browser's cookie files, change web browsers or change computers, you will no longer be opted out of our data collection and ad targeting, and we may place a new cookie unless an opt-out cookie is again reset on that browser. Opting out using one browser on one computer will not opt you out using any other browser on the same or another computer.
8. California Residents: Your California Privacy Rights
If you are a California resident, then you also have certain rights under the CCPA regarding your Personal Information:
(A) Right to Opt-Out
You have the right to direct us not to sell your personal information (the "right to opt-out"). If you have opted-in to the sale of your Personal Information, you may opt-out of future sales at any time.
To exercise the right to opt-out, you (or your authorized representative) may submit a request to us by visiting the following link:
You do not need to create an account with us to exercise your opt-out rights. We will only use the Personal Information provided in an opt-out request to review and comply with the request.
(B) Right to Know
You have the right to know and see what data we have collected about you over the past twelve months, including:
- The categories of Personal Information we have collected about you;
- The categories of sources from which the Personal Information is collected;
- The business or commercial purpose for collecting your Personal Information;
- The categories of third parties with whom we have shared your Personal Information; and
- The specific pieces of Personal Information we have collected about you.
(C) Right to Delete
You have the right to request that we delete the Personal Information we have collected from you (and direct our Service Providers to do the same). There are a number of exceptions, however, that include, but are not limited to, when the information is necessary for us or a third party to do any of the following:
- Complete your transaction;
- Provide you a good or service;
- Perform a contract between us and you;
- Protect your security and prosecute those responsible for breaching it;
- Fix our system in the case of a bug;
- Protect the free speech rights of you or other users;
- Comply with the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 et seq.);
- Engage in public or peer-reviewed scientific, historical, or statistical research in the public interests that adheres to all other applicable ethics and privacy laws;
- Comply with a legal obligation; or
- Make other internal and lawful uses of the information that are compatible with the context in which you provided it.
(D) Exercising Your Rights
- Provide sufficient information that allows us to reasonably verify you are the person about whom we collected Personal Information or an authorized representative.
- Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.
We cannot respond to your request or provide you with Personal Information if we cannot verify your identity or authority to make the request and confirm the Personal Information relates to you.
We will not discriminate against you for exercising any of your CCPA rights described above. Unless permitted by the CCPA, we will not deny you goods or services; charge you different prices or rates for goods or services; provide you a different level or quality of goods or services; or suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services. However, please note that if we are unable to provide your Personal Information to our sponsors or partners it may mean that you will not receive benefits provided to other consumers (e.g., sample products or services).
9. Your Additional Rights in the European Economic Area
If your personal data has been collected in connection with our activities in the European Economic Area ("EEA"), you have the following rights:
- Withdrawal of Consent: If consent is the lawful basis of our processing, you have the right to withdraw any consent that you have provided to us to process your personal data.
- Access: You have the right to access your personal data.
- Rectification: You have the right to rectify inaccurate personal data.
- Erasure: You have the right to have your personal data erased if it is no longer necessary for the purposes for which it was processed, you have withdrawn your consent to, or object to, its processing and there is no other legitimate grounds for processing it or you consider that it has been unlawfully processed.
- Restriction: You have the right to have the processing of your personal data restricted if you contest its accuracy, its processing is unlawful, we no longer need it but you need it for a legal claim, or you have objected to its processing and await verification of our legitimate grounds for processing it.
- Data Portability: You have the right to have certain personal data you provide to us transferred to another company in a machine-readable format.
- Objection: You have the right to let us know that you object to the further use or disclosure of your personal data for certain purposes.
In order to exercise any of these rights, or for more information, please use the contact details specified in Section 16. Please note that these rights are subject to certain preconditions and qualifications under applicable law.
You also have the right (where applicable) to withdraw any consent given in relation to the processing of your personal information.
Please note that the right to erasure is not absolute and it may not always be possible to erase personal data on request, including for example where the personal information must be retained to comply with a legal obligation.
If you are in the EEA, you may lodge a complaint with a supervisory authority that has authority in your country or region. Contact information for such authorities.
10. Security Practices
We use reasonable security efforts to protect the Personal Information in our possession. However, no method of transmission or storage of data is 100% secure and we will not be responsible for any damage that results from a security breach of data or the unauthorized access to or use of information, whether Personal Information or Device Identifiable Information. To the extent we provide your Personal Information to any third parties, we will request that they use reasonable security measures to protect your information.
11. Links to Other Services
12. Additional Information
If you are not satisfied with our response or believe our processing of your Personal Information is not in accordance with law, you may register a complaint with the appropriate governmental authority. Major League Soccer, L.L.C. controls the Personal Information collected via the Websites and Services.
14. Children’s Data
General Rules: Although most portions of the Websites are directed to general audiences, we do not knowingly collect Personal Information from children under 18. If we learn we have collected or received Personal Information from a child under 18 without verification of parental consent, we will endeavor to delete that information.
Information Use and Disclosure: We – and any of our Member Club(s) the child indicates interest in – may use the Personal Information to provide the child with the special services for which he or she has registered, such as membership in a Kids Club, receipt of newsletters, or participation in contests. We do not condition a child's participation in any of our online activities on the disclosure of more information than is reasonably necessary to participate in the activity.
Currently, the portions of the Websites that are directed to children under 18 do not have unscreened chat rooms, blogs, or other similar community functionality that would permit your child to disclose information to others or publicly. In addition, any "postcard" or "share with a friend" feature that may be available on these portions of the Websites will collect the recipient’s e-mail address, but not the sender’s; permit the sender to type in a first name and last initial; supply the content or allow the sender to select a pre-determined message from a menu; and be sent immediately, at which time the recipient’s e-mail address as collected from the sender is deleted from our records.
16. Contact Us
Major League Soccer
420 Fifth Avenue, 7th Floor
New York, NY 10018-0223
Attention: Privacy Administrator/Legal Department