New York (April 19, 2018) Continuing their efforts to raise widespread awareness and inspire action around the harmful impact of marine plastic pollution, Major League Soccer, adidas and Parley for the Oceans have created a unique immersive augmented reality experience using Snapchat's Lens Studio.
This custom lens, available to Snapchat users across the country and at those MLS stadiums hosting games this Earth Day weekend, will bring to life the majestic beauty of the ocean with a massive 3D whale jumping out of the background making a “big splash” with those watching.
Starting at 7 p.m. EST on April 20, the experience will be available in select cities (Columbus, OH; Dallas, TX; Houston, TX; Kansas City, KS; Los Angeles, CA; New York, NY; Orlando, FL; Portland, OR; Salt Lake City, UT; Seattle, WA; and Montreal, Canada) as well as for any Snapchat user who finds the lens in their Snapchat carousel. For those at the MLS matches, fans can find the QR code listed below as well as on signs throughout each stadium and on MLS and clubs’ socials channels which can be scanned to immediately save the lens to their Snapchat profile for 24 hours.
Similar to the just-announced collaboration between Major League Soccer, adidas and Parley for the Oceans to create full customized uniforms built of technical yarns made by using Parley Ocean Plastic™, this use of augmented reality illustrates innovative efforts to educate consumers on the movement to end harmful plastic pollution and protect the oceans.
The main goal of the collaboration is to end the use of plastic by reinventing and replacing it with eco-innovative alternatives, and these jerseys carry this message to soccer fans across the country. This Earth Day week, everyone is invited to join MLS, adidas and Parley in their shared pledge to intercept plastic before it gets into our oceans.
Media Interview Opportunities: Interview opportunities to discuss this creative collaboration are available upon request with Major League Soccer, adidas and Parley for the Oceans spokespersons.
About Major League Soccer
Headquartered in New York City, Major League Soccer features 23 clubs throughout the United States and Canada. For more information about MLS, visit www.MLSsoccer.com.
About adidas Soccer
adidas is the global leader in soccer. It is the official sponsor / official supplier partner of the most important soccer tournaments in the world, such as the FIFA World Cup™, the FIFA Confederations Cup, the UEFA Champions League, the UEFA Europa League, the UEFA European Championships and Major League Soccer. adidas also sponsors some of the world’s top clubs including Manchester United, Real Madrid, FC Bayern Munich, Juventus and AC Milan. Some of the world’s best players also on the adidas roster are Leo Messi, Paul Pogba, Gareth Bale, Karim Benzema, Roberto Firmino, Thomas Müller, Luis Suárez, James Rodríguez, Diego Costa, Mesut Özil, Renato Sanches and Julian Draxler.
About Parley for the Oceans
Parley for the Oceans is the global network where creators, thinkers and leaders from the creative industries, brands, governments and environmental groups come together to raise awareness for the beauty and fragility of the oceans and collaborate on projects that can end their destruction. The organization has formed alliances with major corporations including adidas, Anheuser Busch InBev (Corona), Intel; the United Nations; and collaborators spanning the worlds of science, art, fashion, design, entertainment, sports, and space and ocean exploration.
To address the fast-growing threat of marine plastic pollution, Parley puts forth a flexible, scalable strategy: Parley AIR — Avoid, Intercept, Redesign. The organization gained global attention by rebranding sustainability into ‘Eco Innovation’, and through the invention of Ocean Plastic™: a range of premium materials created from upcycled plastic waste intercepted from oceans, shorelines, and in coastal communities. The material provides a replacement for virgin plastic as well as a catalyst for awareness and funding of initiatives focused on longer-term, source-based solutions, including: Education and Communication, Direct Impact, Research and Development, and Eco Innovation.
During the Parley x Biofabricate conference held in New York on December 7, 2017, Parley for the Oceans announced a partnership with the Biofabricate summit and launched the ‘Material Revolution’ to boost the development of new materials that can replace current plastic and drive the success of the third pillar of Parley AIR: Redesign.
For more information about Parley for the Oceans, please visit www.parley.tv, and join the movement at air.parley.tv.