As you may have heard, New York City FC unveiled their official club badge last Thursday.
With less than a full year to go until they make their MLS debut in 2015, they've wasted little time in putting their newfound identity all over the streets of New York City.
The prominent piece of their #5boros1city campaign is this billboard on the side of a building at Canal and Broadway in New York City.
The billboards have been transformed over the past few weeks to show the process of NYCFC's incoming badge design.
First there was the generic "Coming in 2015" billboard, teased with only a shot of a goal and the club name. Then there was the "design our badge" campaign from earlier this year displayed prominently.
The new badge has been popping up in print, on subway signs and various other places around the city since its unveiling a few days ago. Check out NYCFC's Instagram page to see all the places they've been leaving their mark.