Nashville SC announced on Thursday their first MLS jersey sponsor and official banking partner, inking a four-year deal with Renasant Bank that sees the Mississippi-based bank’s logo and wordmark featured on NSC’s first-team and academy home and away jerseys, as well as “a strong community element” and “video content and digital activations.”
“Securing premier sponsorship partners is a fundamental step in building a solid foundation in any major league sports team,” said NSC CEO Ian Ayre in a club release. “It’s important to find the right fit and share the right values to make it a true partnership. Renasant shares the core values we identified for Nashville SC from the outset, and their organization, like ours, is ambitious and anchored in the Nashville community.”
Renasant opened its first branch in a Lee County, Mississippi, bakery in 1904 under the name The Peoples Bank and Trust Company. Since then, it’s become one of the Southeast’s strongest financial institutions with $12.9 billion in assets and more than 190 banking, mortgage, wealth management and insurance offices across the Southeast, including 20 locations in the state of Tennessee. Renasant and NSC plan to roll out a co-branded debit card and offer exclusive benefits to fans.
Nashville are just months away from their 2020 expansion debut and will kick off their inaugural MLS season next spring, playing at Nissan Stadium until their own soccer-specific facility, slated to open in 2022, is completed at the Nashville Fairgrounds.