Roadshow is the First of Many Memorable Fan Experiences to take place in Washington Preceding the 2023 MLS All-Star Game on July 19
NEW YORK, N.Y. // WASHINGTON, D.C. (June 2, 2023) – Major League Soccer’s All-Star festivities officially touched down in Washington, D.C. today when the MLS All-Star Summer Roadshow – featuring the Avant® Fan Center and AT&T 5G Soccer Skills Challenge – made its first stop in the Nation’s Capital at The Wharf D.C. Danita Johnson, D.C. United President of Business Operations, Jaime Moreno and Marco Etcheverry, MLS and Hall of Fame Greats, Bradley Wright-Phillips, MLS Great and MLS Season Pass Talent, Kaylyn Kyle, MLS Season Pass Talent and former Canadian National Team Player, and Amidon-Bowen Elementary School students were in attendance and literally kicked off the event.
Download photos and videos from the MLS All-Star Roadshow kickoff event HERE. Assets will upload in real-time following the event.
Making several stops throughout D.C., Maryland, and Virginia, the MLS All-Star Summer Roadshow is a traveling soccer activation hub and bus providing fans the opportunity to test their soccer skills.
The bus will activate a mobile version of the MLS All-Star Shooting Challenge presented by AT&T 5G, a competition MLS and Arsenal FC players will participate in during the event. Fans can climb to the top of the leaderboard and after the tour’s final stop, the top scorer will receive two tickets to the MLS All-Star Skills Challenge presented by AT&T 5G on Tuesday, July 18, and will have the opportunity to compete in the actual Shooting Challenge for a chance to win the $25,000 grand prize.
The Avant activation hub will offer fans compelling experiences as part of the MLS All-Star Summer Roadshow. There will be a variety of activations and fun-filled contests on the bus tour stops including the chance to win two tickets and a trip to this year’s MLS Cup presented by Audi.
For more information on the MLS All-Star Summer Roadshow events or to purchase tickets for $15 to the MLS All-Star Skill Challenge presented by AT&T 5G, visit mlssoccer.com/all-star. The 2023 MLS All-Star Summer Roadshow schedule is detailed below.
In addition to the MLS All-Star Summer Roadshow, the League’s 2023 MLS All-Star Week will bring music, interactive fan experiences and community-focused events as fans celebrate the best of MLS before taking on Arsenal FC in the 2023 MLS All-Star Game on Wednesday, July 19 at 8 p.m. ET at Audi Field. The game will be available to watch in more than 100 countries and regions in English, Spanish and French on MLS Season Pass on the Apple TV app.
For more information on soccer celebrations taking place ahead of the 2023 MLS All-Star Game, visit mlssoccer.com/all-star.
Media interested in attending MLS All-Star Week events are encouraged to R.S.V.P. to MLS@BerkCommunications.com. Media credential information and deadlines will be shared at a later date.
2023 MLS All-Star Fan Events
Saturday, July 15 – Wednesday, July 19
MLS All-Star Soccer Celebration Presented by Coca-Cola Zero Sugar
Soccer Celebration presented by Coca-Cola Zero Sugar will kick off All-Star week events with a free festival for fans of all ages. From interactive fan zones to music, games, autographs, free giveaways, MLS watch parties, and more, Soccer Celebration presented by Coca-Cola Zero Sugar is the ultimate fan experience taking place in the leadup to the MLS All-Star Game. Festivities will take place at The Wharf (760 Maine Ave. SW, Washington D.C. 20024) on Saturday, July 15 from 4:30 p.m. to 9:30 p.m. ET, and Sunday, July 16 from 3 p.m. to 7 p.m. ET.
In partnership with MLS, Coca-Cola Zero Sugar will host Beats, Cleats and Eats, a fun and fresh space where fans can experience aspects of cultural fusion which are unique to the game of soccer and the passions of supporters. The event will feature special guest appearances by MLS players, musical activations and performances, culinary offerings, a watch party experience for MLS matches, and the opportunity to sample Coca-Cola refreshments. There will be special programming tied to Coca-Cola’s partnership with Boys and Girls Club of Greater Washington that will feature a limited-edition design drop that you don’t want to miss.
eMLS professional players will team with influencers from the gaming community, MLS players, and amateur gamers for a dynamic, fun, and entertaining two-versus-two-competition for the fourth eMLS All-Star Challenge presented by Coca-Cola Zero Sugar. The event takes place on Sunday, July 16 from 3 p.m. to 7 p.m. ET at Beats Cleats and Eats presented by Coca-Cola Zero Sugar at The Wharf (760 Maine Ave. SW, Washington D.C. 20024). Fans interested in both competing or attending may visit mlssoccer.com/all-star for more information.
MLS WORKS All-Star Day of Service
MLS and various partners are joining forces to positively impact the D.C. community as part of All-Star Week festivities. On Sunday, July 16, fans, and All-Star guests will have an opportunity to work side by side in partnership with U.S. Hunger to pack 100,000 healthy meals for local children and families in need. After volunteering, participants will enjoy a family-friendly celebration with food, music, entertainment, games and more. More details will be shared at a later date, including the opportunity to register to volunteer.
MLS All-Star Skills Challenge Presented by AT&T 5G
The matchup between MLS vs. Arsenal FC will be further amplified as the two opponents face off in the 2023 MLS All-Star Skills Challenge presented by AT&T 5G on July 18 at 7:30 p.m. ET at Audi Field. Providing fans with a fun and uniquely competitive take on the highly anticipated faceoff, the stars of both sides will be on display as ten players from each team compete in this ultimate test of skill. The event will include six competitions: Shooting Challenge presented by AT&T 5G; Touch Challenge presented by Dawn; Cross & Volley Challenge presented by AT&T 5G; Passing Challenge presented by Bounty; and Crossbar Challenge presented by GilletteLabs. Each team will be competing for charity as part of the commitment from both sides to be a force for positive change in local communities. Tickets are on sale now, starting at $15 and can be purchased by visiting mlssoccer.com/all-star.
Special Olympics Unified Sports® All-Star Game Presented by MLS WORKS & Coca-Cola Zero Sugar
Furthering our shared commitment to social inclusion, MLS, Special Olympics and Coca-Cola Zero Sugar will host the 8th annual Special Olympics Unified Sports® All-Star Game on Wednesday, July 19th at 3 p.m. ET at the Naval Academy’s Glenn Warner Soccer Facility in Annapolis, MD. The Unified Sports East and West All-Star soccer teams are comprised of individuals with intellectual disabilities (Special Olympic athletes) and without intellectual disabilities (Unified partners). The Unified All-Stars will play in an 11 v. 11 competitive match coached by MLS Greats and will be outfitted in custom kits provided by adidas. The event is free and open to the public. The East and West Unified All-Star teams will also be recognized on-field during the MLS All-Star Game.
MLS NEXT All-Star Game Presented by Allstate
MLS NEXT and Allstate will provide more than 40 of the best young players in North America with a once-in-a-lifetime player experience during MLS All-Star Week by being selected for the MLS NEXT All-Star Game presented by Allstate. Forty-four of the top MLS NEXT players, 22 per team, will showcase their talent on a national stage by competing in an East vs. West game at the Naval Academy’s Glenn Warner Soccer Facility in Annapolis, Md. on Wednesday, July 19 at 10:30 a.m. ET. The match will be streamed live. Further tune-in details will be available at a later date. The event is free and open to the public. Fans are highly encouraged to park at Navy-Marine Corps Memorial Stadium and ride the free shuttle bus to and from the game due to security restrictions. Pedestrians can enter through the Naval Academy Visitors Center where they must go through security and present a valid US ID.
2023 MLS All-Star Game
English Premier League side Arsenal FC will face the best in MLS in the 2023 MLS All-Star Game. The match will be the showpiece event of the summer, as the entire soccer community unites to celebrate the sport and soccer culture in North America.
Calendar of Fan Events
A condensed version of the above events surrounding the MLS All-Star Game is detailed below. For more information, visit mlssoccer.com/all-star. All times listed below are Eastern Time.
ABOUT MAJOR LEAGUE SOCCER
Headquartered in New York City, Major League Soccer — celebrating its 28th season in 2023 — features 29 clubs throughout the United States and Canada, including 2023 expansion team St. Louis CITY SC. All MLS, Leagues Cup,and select MLS NEXT Pro and MLS NEXT matches can be watched through MLS Season Pass, available on the Apple TV app on Apple devices, smart TVs, streaming devices, set-top boxes, and game consoles, and the web at tv.apple.com. MLS Season Pass will feature the most expansive and accessible lineup of programming ever for MLS fans. For more information about MLS, visit mlssoccer.com. For more information about the Apple TV app, visit apple.com/apple-tv-app.
VP, Corporate Communications
Major League Soccer
Berk Communications for MLS