MLS announces multi-year partnership with BODYARMOR sports drink

BODYARMOR - sports drink logo - primary image

Major League Soccer on Tuesday announced a multi-year partnership with BODYARMOR that makes the product the league’s official sports drink partner in the United States.

As part of the agreement, BODYARMOR sports drinks will hydrate MLS players on sidelines at matches and practices, in locker rooms and in training facilities; the company’s logo and branding will be featured on coolers, cups, squirt bottles and towels on MLS sidelines within the US starting in 2020. BODYARMOR and MLS will also collaborate on exclusive custom content featuring top MLS players and BODYARMOR athlete partners.

The partnership extends BODYARMOR’s presence beyond MLS to the Leagues Cup and Campeones Cup competitions. Though the formal partnership doesn’t kick off until January, BODYARMOR will be featured at the inaugural Leagues Cup final between Liga MX sides Cruz Azul and Tigres UANL in Las Vegas on Wednesday (10:30 pm ET | ESPN2, UniMás, TUDN, TVAS, TSN1).

"BODYARMOR is America’s new leader in sports hydration and they are a great fit for Major League Soccer – the League for a new North America," said MLS senior VP of Business Development Carter Ladd in statement.

“BODYARMOR believes in the future of Major League Soccer and is committed to joining us in our ongoing efforts to elevate soccer’s popularity to even higher levels in North America. BODYARMOR’s rise and momentum mirrors that of MLS, and we are excited to kick off the partnership at the Leagues Cup final and look forward to working with them for many years to come.”

A premium sports drink with potassium-packed electrolytes, antioxidants and coconut water made with no artificial flavors, sweeteners and no colors from artificial sources, BODYARMOR is now the No. 2 sports drink sold in US convenience stores nationwide and on track to eclipse $700 million in retail sales by the end of 2019. It is also the official sports drink of UFC and boasts an impressive athlete partner roster including Mike Trout, Houston Dynamo owner James Harden, Megan Rapinoe and Diana Taurasi.