The LA Galaxy have signed a new multi-year partnership with Honey, an LA-based tech company which will have its logo on the right sleeve of the club’s new jerseys for home and away games starting in the 2021 MLS season, it was announced Monday.
The Galaxy are the latest MLS club to sign a sleeve partnership. The Galaxy’s new secondary jersey, set to launch on Wednesday, will also display the new Honey right sleeve patch.
“We are thrilled that Honey will be represented on the LA Galaxy jersey as our official sleeve partner,” LA Galaxy president Chris Klein said in a statement. “We represent our Los Angeles community and are proud that an LA-based company committed to bettering the consumer experience will now be a part of the storied jersey worn by our players and fans. We look forward to this exciting partnership and aligning with this one-of-a-kind online platform for years to come.”
Added Honey co-founder George Ruan: “As an LA-based company, we have always valued and built relationships within our local community and supported the organizations that help make our city great,” Being deeply rooted in the history and culture of Los Angeles, the LA Galaxy, has one of the most fervent fanbases in the MLS, and as a result, this partnership is an exciting way to reach this passionate group of Angelenos.“
In addition to the logo placement on the LA Galaxy’s jersey sleeve, fans will find Honey inclusion across a multitude of marketing assets and can expect added benefits from both parties. Honey and the LA Galaxy will provide fans a variety of online smart shopping opportunities to save money on everyday purchases and team merchandise.