FC Dallas have a new front-of-jersey partnership deal with MTX Group Inc., a Frisco-based technology company, the club announced Monday.
MTX will also serve as North Texas SC’s jersey partner and be featured on all FC Dallas Academy and Youth jerseys starting July 2021. MTX is the second kit sponsor in the club’s history.
It is a multi-year agreement that includes marketing and community impact initiatives.
“When we considered our front-of-jersey opportunity, it was important we align with a company that shared a dedication to making a difference in our community and a passion for soccer,” FC Dallas president Dan Hunt said in a statement. “As we’ve gotten to know Das and Nipa Nobel and the MTX team, it became clear that this partnership is about so much more than just a sponsorship. It truly is about developing the sport, identifying Homegrown talent through MTX’s Maverick Quantum AI platform and collaborating with them on community enrichment opportunities throughout Dallas/Fort Worth.”
MTX will be the presenting partner at Toyota Stadium for FC Dallas' 2021 home opener and for the North Texas SC home opener and will participate in FC Dallas’ Homegrown Partner Program by providing technical insights and solutions to five Dallas/Fort Worth-based Black and Minority-owned businesses.
The FC Dallas Foundation’s annual fundraiser, Cocktails & Cleats, will be presented by MTX. The company will also be a partner of the FC Dallas Foundation’s Field Development Program, which has currently built eight mini-soccer fields across Dallas/Fort Worth.
"FC Dallas plays an important role in North Texas and the soccer community," MTX founder and CEO Das Nobel said. "This partnership allows us to work closely with FC Dallas to contribute to the greater good of the community through data-driven insights and meaningful quality of life programs. Through the MTX Maverick Quantum AI platform, we are proud to enable FC Dallas to identify and develop talent, build winning teams and enhance the sport of soccer.”