Austin FC took another important step Monday by entering into a multi-year sponsorship with YETI, an Austin-based outdoor brand best known for its iconic coolers, drinkware and outdoor equipment, the club announced.
YETI will be the MLS expansion side’s official jersey sponsor and newest Founding Partner.
“YETI has established itself as an Austin icon,” Austin FC president Andy Loughane said in a statement. “YETI is an Internationally acclaimed brand with passionate supporters who lead active lifestyles and embody the creative energy often found in our sport and widely found in Austin. Austin FC is elated to begin our journey in MLS alongside an Austin legend.”
Austin FC will release two jerseys with YETI integration ahead of the club’s inaugural 2021 season, including the first jersey design which is slated for release during the 2020 holiday season and a second jersey design targeted for release in early 2021.
The YETI brand will be featured at the center of all jerseys worn by Austin FC’s first team and academy players during official competitions. In addition, YETI will be incorporated within digital eSports arena jerseys and future iterations of EA SPORTS FIFA gaming products that feature Austin FC teams and players.
YETI will launch a series of outdoor lifestyle products featuring the Austin FC badge at retail locations in 2020, and YETI products will also be integrated throughout Austin FC’s 20,500+ seat stadium.
“We’re incredibly grateful for the support that Austin has provided to YETI since our founding, and we’re thrilled to return the favor to our community by partnering with Austin FC as they make their Major League Soccer debut,” YETI president and CEO Matt Reintjes said.
The agreement will also feature YETI as a presenting sponsor of Austin FC’s sustainability efforts. The partnership with YETI, a brand deeply rooted in conservation and supporting outdoor lifestyles, offers a platform for both Austin brands to launch green initiatives that include the development of comprehensive recycling, compost and water refill policies and practices at Austin FC’s stadium, which is on schedule for a Spring 2021 opening.