New York City FC have appointed Brad Sims as the club's new CEO, beginning in January.
Sims was most recently the Cleveland Cavaliers' EVP of franchise operations & chief revenue officer and has served in the NBA league office as VP of team business development, team marketing & business operations.
“I am excited and honored to begin this leadership position at New York City FC and City Football Group," Sims said in a statement. "There’s no better time to be a part of soccer in the United States and NYCFC has quickly become a key pillar within the League. With the sport growing so rapidly in the U.S., and with City Football Group’s original global proposition, this is the place to be."
With the Cavaliers, Sims managed all primary areas of revenue. He is a 2015 Sports Business Journal 40 Under 40 honoree, a Leaders Global Under 40 Award Winner and longtime soccer fan, including being a member of the crowd at the Rose Bowl in 1996 during this first weekend of MLS play.
Sims takes over for Jon Patricof, who is joining the club's Board of Directors after his three-year contract as president comes to a close at the end of the year.