SeatGeek and the Village of Bridgeview, Ill. on Thursday announced that the home of the Chicago Fire will be renamed SeatGeek Stadium. The agreement goes into effect following the Fire's final home match in 2018.
Already home of the Fire and the NWSL's Chicago Red Stars, the Village of Bridgeview and SeatGeek will work together to bring more live programming to the venue, including concerts, music festivals and international sporting events, with assistance from new venue management partner Spectra.
"Throughout the years our Club - and most importantly our fans - have helped create memorable moments at this stadium," said John Urban, COO of Chicago Fire, in a statement on the deal. "We look forward to having SeatGeek add to our home-field advantage."
The terms of the deal weren't announced, but the deal could fetch between $2.5 million and $4 million per year, according to a Bloomberg Markets report. The venue is currently known as Toyota Park, with the previous naming rights deal establishing that name expiring in 2016.