New York City FC dropped their new secondary jersey for the 2018 season on Wednesday, a predominantly gray design inspired by the "grit and attitude" of the concrete jungle that the club calls home.
Using the tagline "Everywhere We Go," a motto of NYCFC's traveling supporters, to launch the shirt, City produced a video narrating the jersey's journey from adidas HQ in Germany to Abu Dhabi to receive the Etihad Airways logo, and on to the Big Apple.
NYCFC also linked up with well-known local content creator VisualsByPierre for a photoshoot at P.S. 083/P.S. 182, a school that's home to one of the first 50 New York City Soccer Initiative (NYCSI) mini-pitches, dedicated in October.
Paying tribute to NYC's status as an international city in a World Cup year, the jersey embraces the global game with a nod to vintage adidas World Cup designs of the past, evoking memories of Colombia’s classic kit from Italia ‘90. It is now on sale on MLSstore.com.
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