Check out Soccer Bible's deep dive on LAFC, its design aesthetic, and the process of building an MLS club

LAFC have made their fair share of noise this winter, with the club releasing their crest and announcing yet another high-profile owner in Will Ferrell earlier this month.

On Tuesday, Soccer Bible–an online publication covering the latest in the sport’s product, culture and design–did a deep dive on LAFC, speaking with club president and owner Tom Penn about the club’s journey so far, their plans for the future and, yes, Ferrell.

The site also chatted with creatives Rich Orosco, Thai Nguyen, Tue Nguyen, and Matthew Wolff. These four comprised the team that designed LAFC’s crest, about the process of creating the club’s logo.

The entire piece, which is well worth a read for those interested in LAFC, design, or the process of building a club from scratch, can be found here

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