Je suis très fier d’avoir participé aux Défis Procure. Merci à tous les donateurs. Looking forward to 2014! pic.twitter.com/YPesYk9ijL— Joey Saputo (@JoeySaputo) December 2, 2013
Joey Saputo is most definitely a man's man.
Not only does he own a professional sports team — something we've undoubtedly all dreamed about at some point — as well as a handful of other money-making ventures, but he also has little trouble covering his mouth in 360 degrees of thick, intrepid facial hair.
And because Saputo owns the aforementioned companies and MLS team, people tend to listen when he speaks.
They listen especially closely when he says he'll dye his goatee blue if they help him raise $25,000 for prostate cancer prevention and treatment research.
They did it, and so did he.
“Taking part in the Procure challenge, I said I was going to dye my beard and today is the day I keep my promise,” Saputo told the Impact website recently. “I was up to the challenge and I would like to thank all those who supported me. It’s a cause that is close to my heart. Now we’ll see what is in store for me next year.”
If you're curious about the process by which one might go about dying facial hair blue, check out the video below.