Move Over Becks: Time for Brand Busch-y

Move over David Beckham. The Galaxy star is not the only MLS player publicizing a new product line this month (Becks has a Super Bowl ad promoting his H&M bodywear).

SJ Earthquakes goalkeeper Jon Busch is coming on the market this month with a new line of GK gloves, glove bags and ‘keeper apparel that will come out under the “Jon Busch Gear.” Get ready for Brand Busch.

The company’s called HPG and it was formed four years ago by Rob Hoehn, who is based in Vancouver and was tired of overpaying for his kid’s goalkeeper gloves. He did something about it and in the last few months convinced Busch to become a 50-50 partner.

“It’s ridiculous. You look at what’s out there and they’re selling gloves for $145 this year,” Busch told “My glove is the same quality and same everything minus a stripe or swoosh. Except ours is going to be sold for $79.”

The gloves themselves will be solid white with a touch of red and a “Jon Busch” logo. He’ll be wearing them during the MLS season with only one difference: The retail version will feature Busch’s signature and the No. 18, while his will just say “Buschy.”

“Clean and industrial-looking is what I wanted to go with,” he said. “I’m that industrial guy who brings the lunch pail to work everyday and gets the job done. That’s what I wanted our brand to stand for.”


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