Pizza Hut Park and FC Dallas announce agreement with The Dallas Morning News, WFAA-TV, al dia and Quick

DALLAS - Pizza Hut Park President and General Manager Greg Elliott announced today that The Dallas Morning News, WFAA-TV (Channel 8), al dia and Quick have become a Signature Partner of Pizza Hut Park and FC Dallas.

"This is a great partnership for FC Dallas and Pizza Hut Park," said Elliott. "Belo has long supported the community it lives and does business in, and we look forward to working with their media properties to spread the word about our phenomenal new facility and our first-place team."

The four Belo Corp companies will have a significant signage presence in and around Pizza Hut Park, and will become major marketing and promotional partners of Pizza Hut Park and FC Dallas.

In addition, The Dallas Morning News "Round Up" landmark located inside the stadium will feature score updates from around Major League Soccer. The partnership will also provide other marketing and promotional opportunities such as FC Dallas family events, in-game promotions, newspaper stands, promotional booths, giveaways and various media elements.

"We are proud to be partnering with Pizza Hut Park and FC Dallas. Our readers and their families will benefit greatly from this world-class soccer and entertainment venue. This partnership is a terrific way for us to continue to support the exciting growth in Collin County and to be a part of the community," said Jim Moroney, Publisher/CEO of The Dallas Morning News."

"As with our successful partnership with the Frisco baseball team just down the road, this is an interesting way to better connect WFAA with consumers, particularly those in the northern sector of our viewing area," said Kathy Clements, WFAA president and general manager. "We are pleased that Channel 8 and will play a part in the opening of such an exciting, unique facility that will serve thousands of families throughout the Dallas-Fort Worth region."

The partnership is designed to reach families across North Texas while providing multiple unique platforms, which fit the specific marketing objectives of The Dallas Morning News, WFAA, al dia, and Quick.

The Dallas Morning News, WFAA-TV, al dia and Quick are subsidiaries of Belo Corp., one of the nation's largest media companies with a diversified group of market-leading television, newspaper, cable and interactive media assets. A Fortune 1000 company with 7,600 employees and $1.5 billion in annual revenues, Belo operates in some of America's most dynamic markets in Texas, the Northwest, the Southwest, Rhode Island, and the Mid-Atlantic. Belo owns 19 television stations, six of which are in the 15 largest U.S. broadcast markets. The Company also owns or operates seven cable news channels and manages one television station through a local marketing agreement. Belo's daily newspapers are The Dallas Morning News, The Providence Journal, The Press-Enterprise (Riverside, CA) and the Denton Record-Chronicle (Denton, TX). The Company also publishes specialty publications targeting young adults, affluent populations and the fast-growing Hispanic market, including Quick and al día in Dallas/Fort Worth, and the d, El D and La Prensa in Riverside. Belo operates more than 30 Web sites associated with its operating companies. Additional information is available at

Pizza Hut Park will be the new home for FC Dallas, a charter member club of Major League Soccer. FC Dallas will play their home schedule at the new stadium starting on August 6, 2005. It is located at the intersection of Main Street and Dallas North Tollway in Frisco. Pizza Hut Park is made possible by an innovative public private partnership between the Hunt Sports Group, the City of Frisco and its Economic and Community Development Corporations, as well as Collin County and the Frisco Independent School District. It will be a 117-acre facility which will feature a 21,193 seat soccer stadium and will accommodate Major League Soccer matches, major concerts, international soccer matches and High School football. Adjacent to the stadium will be 17 regulation size, tournament-grade soccer fields which will be utilized on a year-round basis.

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