New York City FC launch program to help local small businesses


New York City FC and Mastercard have teamed up to launch ‘City Assist’ to give a local small business impacted by the COVID-19 pandemic a free NYCFC partnership for the 2021 MLS regular season.

The small business selected will receive a full-packaged NYCFC partnership, including:

  • Exclusive title of “Official Small Business of New York City FC”
  • In-stadium branding
  • Logo inclusion on NYCFC’s partner webpage
  • 100 tickets in the lower level
  • Two NYCFC jerseys
  • Two invitations to NYCFC’s partner forums
  • Media and digital publicity

“How do we continue to help any and all small businesses associated with the impact around the pandemic,” NYCFC chief operating officerMatt Goodman told the Bronx Times. “We recognize that we have a platform that we can provide a really engaging opportunity for local businesses who are interested in getting access to a marketing platform they wouldn’t be able to access.”

Applications are due Feb. 14 and the winner will be notified by March 1. They can be submitted here and must have the name of the business, social handles, location and how they have been affected by COVID-19: The winner will be selected by committees from both NYCFC and Mastercard.