Major League Soccer announced on Friday they will be offering live streaming of select league games for the first time in China.
A two-year agreement with China Sports Media, a leading sports marketing agency, means games will be available on two streaming platforms in China, K-Ball and PPTV.
K-Ball will stream at least three MLS regular season games every week, while PPTV will air one regular season game per week, plus the MLS All-Star Game presented by Target, Decision Day presented by AT&T, the Audi MLS Cup Playoffs and MLS Cup. On top of that, weekly highlights and other MLS-related content will be available on the platforms.
“We are excited to work with CSM, and to have Major League Soccer reach Mainland China via the K-Ball and PPTV platforms,” said Gary Stevenson, president and managing director of MLS Business Ventures, in a statement. “MLS is coming off another record year in attendance, viewership and digital growth, this agreement is yet another example of our efforts to continue that growth worldwide. China is a priority market, and we are confident that CSM will help expand our presence in the region and deliver MLS content to fans throughout the country.”
"With the worldwide development of Major League Soccer over the years, it has become one of the most important leagues in the world and CSM is glad to partner with MLS. We are confident that MLS will become one of the most popular leagues in China through our best efforts,” said Zhao Jun, general manager of CSM.