We’re less than three weeks away from the start of the 2016 Major League Soccer season, and the league has officially unveiled its new promotional campaign, “Stand as One.”


The campaign will be rolled out throughout the 2016 season, and will feature creative elements including TV spots, in-venue visibility and social media content. The campaign will debut this week with commericals running across MLS’ national, regional and international broadcast partners. Additionally, MLS digital channels, including MLSsoccer.com, MLS Video and MLS Social, will play a role in the campaign.


“‘Stand as One’ is an invitation to join us, to declare a favorite team and to become part of our growing league and infectious fan culture that you can shape and define,” MLS chief marketing officer Howard Handler said in a statement released by the league.


Created collaboratively between The Brooklyn Brothers marketing agency and MLS’ in-house marketing and creative team, “Stand as One” has been designed to elevate the movement and the sport of soccer in North America, the league said in their release. The campaign is meant to highlight the fan and stadium experience that is unique to MLS’ core, as well as the world-class quality demonstrated by the league’s players each and every week.


The campaign debuted this week with the release of a 30-second TV spot. You can check out the spot above.