Sports Authority, the nation's biggest sports retailer, will be the exclusive retailer for the new LA Galaxy jersey which was launched today, during an exclusive five (5) day window. To coincide with international superstar David Beckham officially joining the Galaxy and unveiling for the first time the team's new logo and team jersey at a Friday press conference, Sports Authority will "exclusively" supply the newly designed adidas team jerseys from Wednesday, July 11 thru Sunday, July 15.
"Walk, jog, sprint or surf, but get yourself to Sports Authority or SportsAuthority.com and pick up your brand new LA Galaxy jersey!" said LA Galaxy President and General Manager Alexi Lalas. "It's a historic jersey and it's available exclusively through our partners at Sports Authority."
This is the first re-branding that the franchise has undergone in their twelve year history, timed with the Galaxy's recent signing of international soccer star, David Beckham. adidas and the LA Galaxy worked closely with SME Brands to develop the new logo. The LA Galaxy will debut their new primary jersey when they take on Chelsea FC in the World Series of Football tournament, July 21st at The Home Depot Center on the campus of California State University - Dominguez Hills in Carson, Calif.
"We wanted a classic and clean look that would stand the test of time, something that generations of players and fans would wear with pride on and off the field," commented Lalas. "We strived to create a jersey with an eye to the future and a nod to the past. With adidas and SME we were able to achieve all of this and more."
The new adidas uniform features the LA Galaxy "Quasar" crest as a woven badge on the jersey with two embroidered stars representing their two MLS Cup championships, accompanied by the adidas three stripes down the sleeves. The uniform also highlights the new LA Galaxy team colors, collegiate navy, gold and white.
"A Quasar is the heart of a galaxy and generates incredible light and energy," added Lalas. "Our crest shows a Quasar shining brightly in a deep blue California sky. It illuminates the initials "LA", used globally to refer to our City of Angels. The color gold honors the Galaxy's proud history and tradition in the Golden State."
AEG President and CEO Timothy J. Leiweke, MLS Commissioner Don Garber, LA Galaxy Head Coach Frank Yallop and Lalas will present David Beckham with his personalized LA Galaxy uniform at 10am PT on Friday, July 13 during the official presentation at The Home Depot Center.
