Major League Soccer on Monday announced a multi-year sponsorship deal with rapidly-growing headphone brand JLab Audio, a partnership that will focus on connecting players and fans with JLab’s wireless products and getting both excited about the game.
Along with the national MLS partnership, JLab will also be the official partner of five-time MLS Cup champions the LA Galaxy.
Under the partnership with MLS, JLab Audio will have a strong presence during pregame warmups and will work with players to access wireless products. The company will also receive field-level signage in nationally-televised matches and curated custom athlete playlists, powered by JLab Audio, that will be hosted on MLS channels.
To celebrate the partnership, JLab is offering fans a chance to win the ultimate experience at the 2018 MLS All-Star Game presented by Target in Atlanta, plus additional prizes, in the #FINDYOURGOAL Sweepstakes. Also, each member the team who wins Saturday's 2017 MLS Cup (4 pm ET | ESPN, UniMas, TSN, TVAS) will receive a yet-to-be released pair of Epic Sport Wireless Earbuds in an exclusive new color, JLab blue (available at retail in early 2018).
As for its partnership with the Galaxy, JLab will have exclusive opportunities at the StubHub Center, including a JLab branded DJ booth for fans to enjoy during the pregame experience. The partnership also offers the team a more immersive audio experience for its players and includes digital signage on the scoreboard and at field level.