"Dear [insert Twitter handle of celebrity here], today's my birthday. It would make my day if you RT this for me."
If you've ever spent two hours on Twitter, the above is something we've undoubtedly all seen before. It's not exactly the most sincere use of social media as there's no real effort involved on the celebrity's behalf.
But what if, instead, those same celebrities took the time to snap a picture of themselves and attached a digitally-scrawled, personal message for some of their biggest fans? That might actually make someone's day.
With a little help from the MLS social media team, soon-to-retire MLS and U.S. Soccer #LegenD Landon Donovan spent his Sunday, the day of his final regular season home game for the LA Galaxy, doing just that.
These 15 very lucky and unsuspecting fans were the beneficiaries of Donovan's social media bonanza:
There's a lesson to be learned in this exercise of personalized social media usage. The personality on display by Donovan is genuine and definitely made someone's day.