The brand new NASL franchise in Jacksonville was christened on Tuesday — Jacksonville Armada FC — and was branded with a club logo (above).
The Armada name, which came from a fan competition and survey that yielded more than 1,500 entrants, gives a nod to the region's rich Spanish heritage and strong military connection.
The fan vote was also used to select the club's colors — navy blue, royal blue, gold and white — which are another expression of Jacksonville culture and the city's close links to the area's US Navy and other military installations, which also explains the prominently featured anchor.
"From Day 1, we committed to make this club the fans' team, the community's team, Jacksonville's team," Armada FC owner Mark Frisch said in a statement. "We are honored and proud to reflect the suggestions of our fans in our team name and logo while aligning with the history and tradition of this region."
Armada FC will join the NASL in 2015 and are currently led by their general manager, former MLS goalkeeper Darío Sala.
What do you think of the Jacksonville Armada FC name? Should they have gone with "SC" instead? And how about the logo? It's not bad, right?