along with their signatures and respective team logos -- will appear prominently on the boxes of nine different cereals. Additionally, inside each box will be a special MLS-branded footbag. Fans who purchase the MLS cereal boxes will also receive access to the Stadium Soccer Showdown interactive game on www.postopia.com, featuring all 10 of the league's teams.
Boxes of the following cereals will feature the MLS players and great giveaway item:
Waffle Crisp
Golden Crisp
Fruity Pebbles
Cocoa Pebbles
Honeycomb
Strawberry Blast Honeycomb
Oreo O's
Alpha-bits
Marshmallow Alpha-bits
The cereal boxes have already hit the shelves and will be expanded throughout the country on a rolling distribution schedule. Full capacity will be reach by month's end, matching up perfectly with the 2004 Sierra Mist MLS All-Star Game, to be held July 31 at RFK Stadium in Washington, D.C.
Donovan, who is in his fourth season with the Earthquakes, has been the face of American soccer since his return from a stint in Germany with powerhouse club Bayer Leverkusen. He led the Quakes to the MLS Cup championship in 2003 and has already amassed over 50 appearances with the U.S. national team at the age of 22.
Armas is an MLS original, having joined the league upon its inception in 1996. He became a member of the Fire in their inaugural 1998 season and has helped Chicago win an MLS Cup championship (1998) and three U.S. Open Cup trophies (1998, 2000, 2003).
Twellman has been one of league's the top goal scorers since joining the Revolution in 2002. He was the co-leader in goals scored in 2003, Budweiser scoring champion in 2002 and he has twice been named to the MLS All-Star team.
Adu gained worldwide attention this year by becoming one of the youngest professional athletes when he was selected as the first overall pick of the MLS SuperDraft by D.C. United at the tender age of 14. Widely regarded as one of the best young players in the world, Adu chose to lend his talents to his hometown team rather than sign with a major club abroad, many of which were keen to acquire the youngster. He will become the youngest MLS All-Star in the league's history on July 31.
Major League Soccer is excited about the opportunity to partner with Kraft Foods and the national exposure that will come from this deal. Pick up a box of your favorite cereal today and enjoy breakfast with some of your favorite MLS players.
Jonathan Nierman is a contributor to MLSnet.com. This story was not subject to the approval of Major League Soccer or its clubs.
