FC Dallas unveiled

A new tradition of professional soccer begins today as Hunt Sports Group (HSG) and the Dallas Burn announced that, upon the completion of the 2004 Major League Soccer season, the Dallas Burn will now be known as FC Dallas.

"FC Dallas is a name that is representative of the sport and is all-inclusive for those in the DFW area," said HSG founder Lamar Hunt. "While the Burn has certainly enjoyed its share of success in the league's first nine years, we feel that this is the ideal time to unveil a team name that is more synonymous with the sport and one that the fans can rally around and identify with."

The new identity, created by MLS Creative Director Richard S. Levy in conjunction with HSG and New York-based Firefly Design, includes a more traditional "badge" or "shield" look that is easier to read and more recognizable than the current logo.

The new shield contains a mixture of new and old elements. With the name placed in a dominant position, the balance of the mark includes "Tex," a Texas cattle that was so prominent on the Shawnee Trail through the 1800's. The new color combination includes a strong representation of Republic Red, Lonestar White, Bovine Blue as well as a hint of Shawnee Silver in the "96." Similarly, these are the exact base colors of the United States and Texas flags with the Shawnee Silver added for an accent.

The "96" represents the year the franchise was established in Dallas and the distinctive mark on Tex's forehead is the exact flame from the old Dallas Burn logo.

FC Dallas is currently accepting $100 deposits for season seats for the 2005 season, which will be played at the new, state-of-the-art 20,000-seat stadium in Frisco. Current season seat holders have the first option to reserve their seats through August 20. Non-season seat holders may also put down a $100 deposit now, and they will be seated after the current season seat holders.

Further information regarding ticket pricing, deposits for 2005 season seats or other general ticketing questions can be obtained by contacting Shawn McGee or Megan O'Sullivan of the Dallas Burn at 214-979-0303 or visiting the Burn's website at

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