More big names are coming to Major League Soccer this season – and they’re hungry to get in on the action.
Mondelēz International, the maker of popular food products including Oreo, Ritz, Trident, Honey Maid and Sour Patch Kids, announced a multi-year deal with Major League Soccer to become the official snacks of MLS.
The sponsorship bolsters the brands’ presence in the sport -- Mondelēz International became official snacks partner of US Soccer last year -- as they enter the second year of the #PassTheLove campaign, the company's largest multi-brand program which is designed to help spread the passion for soccer coast to coast.
“MLS has played an enormous role in the explosion of soccer in America, and we’re excited about how this great league and its fans can help us #PassTheLove,” Stephen Chriss, Senior Director at Mondelēz International said in a joint statement.
“It’s always great to partner with companies that have a true passion for soccer, and Mondelēz International understands the potential of our league and our sport to resonate with consumers and fans,” said David Wright, Sr. VP, Global Partnerships for Soccer United Marketing in the same statement.
The designation of "Official Snacks of MLS" extends to the cookie, candy, cracker and gum categories and will be inclusive of a series of globally-recognized brands operated by Mondelēz International, including: Oreo, Chips Ahoy, Ritz, Wheat Thins, Honey Maid, Newtons, Belvita, Trident, Dentyne, Stride and Sour Patch Kids, among others.
The deal with MLS includes all forms of media, retail, shopper marketing, consumer promotions, PR and social media. The sponsorship also features rights to activate at the AT&T MLS All-Star Game and MLS Cup and to align with current players and other league ambassadors.
