Time for #NewCrew: Columbus Crew to unveil new logo and brand identity on Wednesday night

Columbus Crew unveil a new look on October 8, 2014

Farewell to hard hats?


The Columbus Crew will announce their new visual and brand identity on Wednesday night during an event to be held at the LC Pavilion in Columbus, which will be streamed live at TheCrew.com begining at 7 pm ET. The presentation, emceed by former Crew player and current MLS television analyst Brian Dunseth, will begin at 7:45 pm ET.


Major League Soccer commissioner Don Garber, Columbus Mayor Michael B. Coleman and Crew owner Anthony Precourt will make the announcement. Crew players will be in attendance, including new signing Kei Kamara.


“This will be a historic day for our club and our city,” Precourt said in a club statement. “Our league is evolving, our community is emerging and it’s the right time for us to realign our brand and our identity with this direction. We are looking forward to celebrating this exciting moment with our partners, season ticket members and supporters.”