Spending a day "on the job," walking hand in hand with US national team and Toronto FC midfielder Michael Bradley would probably be a pretty cool experience for any young soccer fan who looks up to Bradley.
As long as the job in question was his everyday job as a professional soccer player. But if Bradley was merely an ESPN intern in charge of menial office duties, as is the case in ESPN's latest World Cup-themed "This is SportsCenter" commerical, we're thinking not-so-fun.
The 30-second ad, titled "Kids," features Bradley — full soccer kit and all — spending a day on the ESPN campus, performing tedious, intern-level office tasks. Need the mail sorted? Need some copies made? Don't worry, Bradley — and the kid — have you covered.
The “This is SportsCenter” campaign has given fans an inside peek at ESPN’s campus with a humorous spin on day-to-day life since 1995. ESPN, in collaboration with creative agency Wieden + Kennedy New York, have produced more than 400 "This is SportsCenter" spots.
