The Colorado Rapids announced on Thursday that they have inked a five-year deal for the first jersey sponsorship in franchise history, and they will debut the new kits at home against the LA Galaxy on Saturday (9 pm ET, MLS Live).
The club’s pioneering kit sponsor is Global telecommunications company Ciao Telecom. The Ciao logo to be featured on the club’s primary and alternate match jerseys, training and travel gear, as well as in stadium at Dick’s Sporting Goods Park.
“Partnering with a global company like Ciao is a massive step forward for our entire organization, one that will be felt by everyone connected to the Rapids, as well as soccer fans throughout the country,” Rapids president Tim Hinchey said in a statement.
“Ciao has a broad range of services that we can help them introduce in America, and we’re excited for a long and successful relationship. This truly is a historic moment for our club.”
Ciao, partnered with Phoenix-based Global Logistics Solutions LLC, offers products including mobile devices, service plans, IT consulting, internet security, and more, with a goal of creating products and services that enhance the fan experience at sports facilities.
Through the partnership with the Rapids, Ciao further aligns with soccer on a global scale, and will increase its presence in the United States through MLS and Rapids ownership group Kroenke Sports & Entertainment.
“This is an incredibly important partnership for Ciao, and we’re honored to become a part of the Rapids and Kroenke Sports family,” said Don Pinkston, president of Ciao North America. “The Rapids are a successful, fast-growing club with local and national relevance and we could not think of a better company and platform to align with as we launch our company in the US.
"As we develop our product line, especially relating to the fan experience at sports venues, the chance to work closely with Kroenke Sports & Entertainment is a phenomenal opportunity.”