Everyone knows the US national team's World Cup qualifier against Mexico, scheduled for September 10 at Crew Stadium, will be a hot ticket among soccer fans. Probably the hottest ticket since the last time the two rivals squared off in Columbus.
Which is why U.S. Soccer is changing its ticketing process for the game.
"Due to the anticipated high demand for tickets to the match, U.S. Soccer will use a random selection draw during the public phase of the sale," the federation said in a statement released on Friday. "The process will ensure the general public has an equal opportunity to purchase tickets at face value."
The ticket-request process will take place beginning on Friday, July 19, at 10 am ET, and ending on Monday, July 22, at 11:59 pm ET. Individuals can request a maximum of four tickets.
After this "sales phase window, a computer program will randomly select individuals. Those successful applicants will be notified and their transaction will be completed," according to U.S. Soccer.
“U.S. Soccer is taking this unique approach due to the expected high ticket demand,” said USSF president Sunil Gulati. “We’ve seen in the past few cycles that the USA-Mexico match in the final round of World Cup qualifying is by far the most desired ticket, and we wanted to provide as many fans as possible a fair opportunity to secure tickets at face value.”
U.S. Soccer said it is looking into the possibility of additional seating for the Mexico match. If you are not selected to purchase tickets in the initial draw will be automatically re-entered for a chance to obtain the additional seats. These tickets will also be allocated by random selection.