Sometimes, supporters groups' tifo displays are designed to look really cool, to recognize a player's career-long contributions to the club or even to intimidate that day's opponent with a massive pregame display that covers the entire end of a 70,000-seat stadium.
And other times, the displays transcend the sport of soccer altogether, making a statement about life in general.
On the same day a match in Italy – one that happened to involve United States national team midfielder Michael Bradley's club team, AS Roma – had to be momentarily halted because of racist chants aimed at opposing AC Milan players, the Timbers Army chose to spend their Sunday afternoon taking a stand against another sensitive social issue in the sports world: homophobia. The 5,000-person section used roughly 4,500 colored cards to create the display, according to Timbers Army 107 Independent Supporters Trust board member Abram Goldman-Armstrong in an e-mail exchange with MLSsoccer.com on Monday.
The display spanned six sections at JELD-WEN Field and featured a banner in the center reading simply "Pride, Not Prejudice." The Timbers went on to put three goals past the Chivas USA defense, picking up yet another impressive home victory to extend their unbeaten run to nine games.
"The Timbers Army has had a 'zero-tolerance for intolerance' policy since its inception in 2001,'" Goldman-Armstrong told MLSsoccer.com. "Our display in honor of the International Day Against Homophobia demonstrates our commitment to making certain all people are welcome at the beautiful game, on the pitch and off of it.
"As the language San Jose's Alan Gordon used to attack captain Will Johnson shows, homophobia is still a real issue in North American sports. As supporters, we must do our best to show that there is no room for such bigotry in our sport. Sunday's display is an indication of that sentiment."
The Timbers Army will be the first of many independent supporters groups across MLS to lend their support to the "Pride, Not Prejudice" cause this week, as many groups have agreed to unveil their own unique stands against homophobia prior to their club's home game that falls closest to the 2013 International Day Against Homophobia on May 17.