Sporting KC have been on the forefront of MLS 2.0 since their rebranding, so people tend to pay attention when they unveil their latest marketing initiative.
With the MLS regular season just 19 days away – Sporting and Philadelphia will be the first clubs to kick a ball with points on the line on March 2 at PPL Park – fans in Kansas City are already feeling the hype ahead of yet another season with high expectations.
Check out the commercial above, which ran during the Grammy Awards in the hope of capturing an audience outside the club's core fanbase, and let us know what you think in the comment section below.
