For a change, it was the US national team coach's turn to tell someone else how to do their job.
In Tuesday afternoon's pregame press conference ahead of a massive match against Brazil, Jurgen Klinsmann on two separate occasions encouraged the Brazilian press on hand to support their national team. It was also an indirect message to the US soccer media on hand just before CONCACAF World Cup qualifying kicks off on June 8.
"[Mano Menezes, Brazilian national team manager] only has a chance to make that transition to integrate a new generation of players if he has the support by you — the Brazilian media, the Brazilian people," Klinsmann said in response to a question from a Brazilian reporter. "If you constantly doubt whatever he’s doing every game and every loss he has on the way to the World Cup in 2014, he’s going to have a really, really difficult time.
"I think you chose a very good coach and you have a very good coach and you've got to support him. So even if on the path to 2014 maybe it doesn’t work out perfectly, you have a new generation of players coming through. So I hope you give him the support and you don't doubt him every time maybe something goes wrong."
It brings up an interesting debate: Is the media's job to get behind their country's team? Or is the media's role to document, tell the story and analyze a situation when things go right and when they go wrong?
Fans of England's Three Lions may not want to read further. Klinsmann makes an example of the English national team to drive his point home later on in the press conference.
"It is very simple. In a soccer-driven country, which Brazil is, Argentina is, Germany is and England is, it all depends on how much you all go in the same direction," Klinsmann said when asked to share his experiences at the helm of Germany when that nation hosted the 2006 World Cup. "So you have two choices you can make: I support my team from a media perspective, too, or I given them trouble or give them doubts or give them nasty comments or whatever.
"If you look at England, England often beats itself. It's not the opponents necessarily. They make themselves so much problems they create before tournaments and you see how the last tournament went for then. So it’s the environment that you create. However, we were able to do that, the people started to be really positive [in Germany ahead of the 2006 World Cup]."
Does he have a point? The media has a role in the type of environment surrounding a sports team. But does the press really have any sort of moral obligation to their country?