SALT LAKE CITY - Real Salt Lake today announced the launch of Behind the Shield - the Official Blog of Real Salt Lake - which can be found online at www.RSLtotheCore.com. Behind the Shield will serve as a supplement to www.RealSaltLake.com, providing fresh and timely content on a daily basis. Joining the stable of digital outlets used by RSL, Behind the Shield will cater to the needs of both the casual and hard-core fan alike, providing a one-stop shop for content while encouraging dialogue among supporters.
"Behind the Shield allows us the most modern and up-to-date manner in which to interact with our fans, allowing virtually instantaneous contact between our players, fans, and front office throughout the 24-hour news cycle," said RSL President Alan Pace. "We've rededicated our efforts to bring the Team and the Front Office to the fans with our online chats, events, and watch parties, and now Behind the Shield allows us to further extend these efforts."
With the launch of an official blog, RSL takes a significant step in embracing the ever-expanding digital culture while providing a significant tool in keeping its fan base informed and entertained. Behind the Shield will serve as a canvas for original content from both the front office staff and team representatives, giving the site a unique spot among the expanding "blogosphere" that covers Real Salt Lake and Major League Soccer as a whole. As Behind the Shield develops in the coming weeks and months, content will include exclusive player interviews, behind-the-scenes club updates, interactive fan contests, and an expanding library of multimedia content.
