Red Bull New York Academy has established a partnership with Positive Coaching Alliance (PCA) to provide educational workshops to their youth coaching staff. The workshops will serve to supplement the coaching staff's ongoing professional development, and will focus specifically on providing the coaches with practical tools that they will use to ensure a positive and character-building experience for all youth players that are involved in the Red Bull training programs.
"Working with hundreds of youth sports organizations around the United States, PCA has developed practical tools and guidelines to help youth athletes, their coaches, and parents get the most out of sports," said Dave Jervis, Senior Manager of Red Bull Training Programs. "We recognize the tremendous opportunity for character-building sports offers today's youth, so we are incorporating PCA's philosophies and methodologies into aspects of our player development curriculum."
"We are delighted to partner with Red Bull New York," said PCA Executive Director Jim Thompson. "Together, we'll strive to help their youth athletes take a positive approach to pursuing victories in athletic competition and in life."
PCA (www.PositiveCoach.org), a Stanford University-based non-profit organization, conducts workshops for coaches, organizational leaders, and parents involved in schools and sports organizations serving five-to-18-year-old athletes. PCA also provides workshops for high school athletes.
The Red Bulls open their MLS regular season on April 5 against the Columbus Crew at 7:30 PM ET. For tickets, please call 1.877.RBSOCCER or log onto www.newyorkredbulls.com.
About Positive Coaching Alliance:
Founded as a non-profit within the Stanford University Athletic Department in 1998, PCA has the mission of "transforming youth sports so sports can transform youth." To that end, PCA has conducted roughly 5,000 live group workshops nationwide for more than 200,000 youth sports leaders, coaches, parents, and athletes. Workshop attendees have helped create a positive, character-building youth sports environment for more than 2.2 million youth athletes.
PCA trains Double-Goal Coaches®, whose first goal is winning, and whose second, more-important goal is teaching life lessons through sports. This coaching method takes its name from "The Double-Goal Coach," a book by PCA Founder and Executive Director Jim Thompson. PCA's partnership network includes more than 1,100 youth sports organizations, cities and schools. In 2008, PCA will conduct roughly 1,500 live, group workshops across the U.S., while assisting thousands of other individuals via online workshops at www.PositiveCoach.org.
